Pricing
Three tiers designed around the complexity of your team and the depth of the transformation you need — no hidden retainers, no scope creep surprises.
Every Sterling & Whitaker engagement is scoped and priced before any work begins. We don't operate on open-ended retainers — you know exactly what you're buying, what we'll deliver, and when the project ends. All prices below are fixed project fees in euros, inclusive of all sessions, deliverables, and the four-week post-handover support window. VAT at the standard Irish rate applies. For organisations requiring ongoing monthly advisory support after the initial build, we offer a separate quarterly retainer — ask us for details on the discovery call.
All tiers include a discovery call, project kick-off workshop, and four weeks of post-handover support.
€4,900 one-time
For small teams establishing their first structured content operation
€9,500 one-time
The recommended tier for growing teams with existing content activity who need a complete factory rebuild
€18,000 one-time
For organisations with multiple content teams, complex multi-channel pipelines, or global distribution requirements
“We went with the Professional tier and it was the right call. The analytics dashboard alone changed how we present content ROI to our board — we went from 'we published 40 pieces this quarter' to showing a direct line between content and pipeline influence. The fixed-fee model also made internal sign-off straightforward; there were no awkward conversations about scope expansion.”
Fionnuala Brennan, CMO, Tara Growth Partners
Transparency is central to how we work — here are the details people typically ask about before committing.
Yes. For the Professional and Enterprise tiers, we offer a 50/50 payment structure: 50% at project kickoff and 50% at final delivery and sign-off. The Foundation tier is invoiced in full at kickoff. All invoices include standard 30-day payment terms.
We scope projects carefully at the outset to minimise this, but if genuine requirements change during an engagement we'll issue a written change order with the additional cost clearly stated before any extra work begins. We have never applied retrospective charges.
No. The listed fees are exclusive of Irish VAT. VAT at 23% will be added to invoices for Irish-registered clients. EU clients outside Ireland may apply the reverse charge mechanism under their own jurisdiction. Non-EU clients are not subject to Irish VAT.
A 30-minute discovery call gives you a clear picture of which tier fits your team and what the first four weeks of an engagement would look like.